Seoul for First-Timers: 12 Fascinating First Impressionsโ€” lived here 2 years

Thinking of traveling to Seoul? These 12 first impressions reveal what makes the city unique and help you get the most out of your trip!

Contains affiliate links, at no extra cost to you.

Seoul for First-Timers: 12 Fascinating First Impressions
Updated Mar 2026
Seoul for First-Timers: 12 Fascinating First Impressionsโ€” lived here 2 years

Thinking of traveling to Seoul? These 12 first impressions reveal what makes the city unique and help you get the most out of your trip!

Contains affiliate links, at no extra cost to you.

Annyeonghaseyo! (Hello in Korean)

Living in Seoul has given me many insights.ย Along the way, I learned more and more about this amazing city, which made me enjoy Seoul even more.

If you plan on staying in Seoul, here are 12 fascinating things you’ll discover within the first few days!

12 Fascinating First Impressions

1. Hip and Well-dressed

First, get ready to feel underdressedโ€”at least that’s how I felt the first few days!

Folks in Seoul take their fashion seriously, which is something many foreigners notice when they live in Korea. Many people walk down the street in neat and fashionable outfits.

I would describe the Korean clothing style as a mix of Scandinavian and European fashion because of the minimalistic style as they’re dressed for a job interview, which can happen at any time.

Their style used to be even neater and almost corporate, but I’ve been told that since the COVID-19 quarantine, people have worn more casual outfits, which has made Korean clothing style a bit more relaxed and casual nowadays.ย 

If you’re interested in Korean fashion, Hannam-dong is a great fancy place with expensive but very interesting fashion. You’ll also see lots of Koreans wearing amazing outfits.

A man and a woman stroll side by side on a paved path surrounded by autumn trees and bushes, their conversation flowing from the vibrant landscape to exciting plans about where to stay in Seoul. -Copyright-moving-jack.com

One of the things that makes Seoul such a vibrant, diverse, and fun place to live or visit is the number of pop-up stores.

Every week or perhaps every day, there areย events such asย promo events, special theme events, mobile game events, pop-up stores, street food, and food festivals, to name a few!

These events happen on the street, outside the Seoul library, near the Palace, or in malls such as the Hyundai Mall or IPark Mall, which I recommend visiting.

3. Signs Everywhere

Everywhere you look, you’ll see a sign: don’t walk here, don’t sit on the grass, don’t litter, be quiet, etc. The hotel we stayed in the first few days had at least six signs in the foyer: don’t touch the glass, no eating here, no smoking, be kind (!), no parking, and be careful of wet floors. 

Busy urban street lined with signs and shops, cars driving, and pedestrians walking. -Copyright-moving-jack.com

4. Coffee Shops in Seoul

Another thing you’ll notice quickly is the number of coffee shops in Seoul. And no matter what the time is, they are almost always packed! You will not have to worry about not finding your daily morning coffee in Seoul.

According to a Korean News Agency, Korea holds the fourth-largest number of Starbucks stores around the globe! For instance, there are about 2000 Starbucks stores in Korea and over 100.000 coffee shops!

Cozy Villa Coffee Shop in Seoul features open sliding doors that reveal a quaint view of empty wooden tables and chairs outside. Inside, warm lighting and charming decor create an inviting atmosphere. -Copyright-moving-jack.com

What’s so great about these shops is that, besides the big franchises, you will actually find lots of small local stores that, once again, almost make you forget you’re in a big city.

Not only will you find coffee shops in the city, but even just outside the center, there are lots of places to enjoy a nice cup of coffee. Below is a Starbucks at one of the most beautiful locations of Seoul.

Nestled against rugged mountains under a cloudy sky, a modern Starbucks building with a textured facade evokes the dynamic spirit of Seoul. -Copyright-moving-jack.com

5. Protests

It surprised me how many protests and demonstrations there are in the city.

On average, I saw about 2 or 3 protests per week. It surprised me, especially because I’ve lived in China for several years, and that is something you don’t see there.

I know China and Korea are very different, but I’d say I haven’t even seen that many protests in Europe. It might depend on the area in Seoul where you live. Most of theย protestsย take place in the city center, not far from the Palace in my experience.

But I’ve also seen protests in several areas in Itaewon, a vibrant district that many expats enjoy when moving there permanently.

Luckily, there is never any violence present, at least not that I know of. But, the protests are often quite loud, with big signs, music, drums, and people shouting through speakers.

Keep this for your tripSave it so it's ready when you need it in South Korea.

6. Internationally Orientated

Seoul is a very internationally oriented city! You’ll see foreign flags occasionally, locals with caps bearing the American flag, and besides K-pop, you will actually hear a lot of Western music. 

This is partly because of the country’s history, as the US played a huge role in what Korea is today. It’s just something that sets Korea apart from Japan and China, for instance.

A person stands in front of Corner Pizza Joint, with Sultan Kebab House next door, reminiscent of a bustling corner you might find in Seoul. Sunlight casts gentle shadows on the street. -Copyright-moving-jack.com
A brightly colored burger restaurant with a Coca-Cola sign and "Normecy Burger" on the facade, outdoor stools, and menu posters by the entranceโ€”a fun stop if you're exploring free things to do in Seoul. -Copyright-moving-jack.com

7. Long-distance Walking in the Subway

Take the subway, they said; it will be fast, they said!

While the subway is fast and a new one comes every few minutes, be prepared to walk quite a lot when taking the subway to explore the city!

Transferring from one line to another can be quite a walk and several long stairs. It surprised me how many steps I had walked at the end of the day!

Because of all the walking, the subway might take longer than you might expect. Almost anywhere I go in the city, you’ll be about 30 minutes on the road, or below , actually!

Three people descend a staircase into a tiled subway station in Seoul; two walk together while one walks ahead near the platform, exploring one of the many free things to do in Seoul. -Copyright-moving-jack.com

8. CCTV

When you’re exploring the city, you will definitely notice the amount of cameras.

Someone told me there are almost 2 million working cameras in the entire country South Korea! Not only will you see cameras, but also a lot of cables connecting the entire network or internet, cameras, and other internet-related things. Especially in Itaewon there is some crazy cable management!

A bustling urban street scene with people navigating the lively cityscape, vehicles zipping by, and numerous signs in Korean on buildings captures the essence of where to stay in Seoulโ€”a vibrant metropolis that never sleeps. -Copyright-moving-jack.com

9. No Bikes or Scooters!

Many countries in Asia are known for the number of scooters you’ll see on the streets: Thailand, China, Vietnam, but not South Korea!

Seoul is a car-oriented city.

You can go on foot or by public transport, or by car.ย I was so used to driving an electric scooter in China, butย in Seoul,ย that isn’tย reallyย possible.ย You’ll see a few scooters, but these are mainly for food delivery, andย I believeย these are more motorcycles than just scooters.ย 

As well as bicycles, there are very few bicycle lanes in Seoul!

Busy city street with multiple blue and red buses stopped as pedestrians cross the intersection; urban buildings and overpasses in the background, highlighting daily life and some free things to do in Seoul. -Copyright-moving-jack.com

10. Hiking and Walking

Perhaps one of the reasons there are no walking lanes is that walking and hiking are a national sport in South Korea. There are many hiking trails, and when Koreans go hiking, they go all out!

In parks and around the famous NamSam Tower Park, you’ll see many folks hiking fully dressed in professional gear.

Hiking in the beautiful Korean nature is one of the best reasons to visit South Korea.

People hiking on a forest trail near Seoul, surrounded by vibrant green foliage and sunlight gently filtering through the trees. -Copyright-moving-jack.com
A small traditional structure nestled among dense green trees on a rocky hill overlooking a river in Seoul, surrounded by lush vegetation. -Copyright-moving-jack.com
Fog drifts over the layered green hills under a cloudy sky near Seoul, creating a misty and serene landscape. -Copyright-moving-jack.com

11. Open and Friendly

In the first few weeks of wandering around Seoul, I found the Koreans to be so open and friendly.

In China, people are a bit more closed off, and in Japan, they tend to be a bit more shy. Koreans have an open expression that can lead to many friendly conversations.

Especially when I walk around with our little one, people love it and find him so cute. He’s like a famous little K-pop star without him even knowing it. It has sparked many conversations outside on the streets and inside malls.

12. It’s a Big City with Cute Small Neighborhoods

Seoul is a huge city with over 12 million residents, but in many areas, it does not feel like a big city, which is a very nice feeling! 

There are many small and cozy neighborhoods, such as Hanbok, some areas in Itaewon, Seongsu-dong, Hannam-dong, and many more. You’ll find cozy coffee shops, bakeries, other narrow streets, and small local stores.

Some areas have this big Metropolis feeling, but I feel like in most areas, you kind of forget you’re in a big city.

Read more about the best areas to stay in Seoul.

A narrow, uphill street lined with traditional wooden houses in a historical Korean village offers a unique glimpse into the past and hints at where to stay in Seoul for an authentic experience. -Copyright-moving-jack.com
Street view of a traditional Korean building in Seoul, featuring a curved stairway and signage in Hangul. Sunlight casts shadows on the walls, highlighting a visible air conditioning unit. -Copyright-moving-jack.com

Conclusion First Impressions Seoul

Seoul is such a lively city โ€“ way more vibrant than a lot of cities in other countries, in my opinion. There are many reasons to visit Seoul, such as the food, the diversity of areas, and the city’s safety.

It’s got this awesome mix of neighborhoods, people, food (both Korean and international), and events happening all over the place.

If you’re planning on visiting Seoul, I’m sure you’ll love it!

If you have any questions or comments, please add them below and I will respond ASAP!

In the heart of Seoul, two people in traditional Korean attire walk side by side, one elegantly holding a parasol. -Copyright-moving-jack.com

Frequently Asked Questions

Jack, how’s the public transportation system in Seoul?

Seoul’s public transportation system is top-notch. The subway and buses are super efficient, clean, and affordable. Plus, most signs are in English, soย you won’t get lost easily.

Be prepared to walk quite a lot when taking the subway, and there might be some traffic jams, but other than that, public transport works great in Seoul.

Do I need to learn Korean to visit Seoul?

While many people in Seoul, especially younger ones, can speak English, knowing some Korean willย definitely make your life easier. It shows localsย that youย respect their culture, which will be a great ice-breaker when starting a conversation!ย 

What can I expect from the Korean culture as a foreigner?

From my first impressions, I’dย sayย they are very open to other cultures and know a lot about foreign places.ย When you show appreciation for their culture, they will surely appreciate it.

๐Ÿ“ You're reading about South Korea See all 16 guides Currently living here
Chris Oberman โ€” Moving Jack
Written by Chris Oberman Serial Expat ยท Moving Jack

Hi! I'm Chris, and I currently live in Seoul's Itaewon district since July 2024 while working on my blog.

I've tested 20+ accommodations across Korea and have insider knowledge of cultural events and authentic experiences. My travel advice has been featured by BBC, NBC, Business Insider, The Sun US, US News and Fodor's Travel.

What's inside
๐Ÿ‡ฐ๐Ÿ‡ท Free GuideHi there! Get this free budget tip guide before booking your trip to Seoul!
Asia โ€บ South Korea
Exploring Seoul with a Family?
Chris Got a question about Seoul with a Family? I live here!
I'll reply via email within 24h
Hotel DealsSeoul
Sections
0% through
๐Ÿ“ You're reading about South Korea See all 16 guides Currently living here